Data and information management involves the systematic handling of data to ensure its accuracy, availability, and security throughout its lifecycle. It includes the collection, storage, and organization of data to facilitate easy access and retrieval. Effective management practices ensure data integrity, prevent data loss, and support compliance with regulations. It also encompasses data governance, which establishes policies for data usage and quality. Tools like databases, data warehouses, and content management systems play a critical role in organizing and managing information. Additionally, data management includes data integration from various sources to provide a unified view. By optimizing data processes, organizations can make informed decisions and drive business success.